App MarketingRetailThe New Enterprise

Apple reduces App Store fees by half

Apple will lower the fees it charges for software developers from 30% to 15% if the developer made less than $1 million in the previous year from In-App-Purchases (IAP) and Paid Apps. This Small Business App Store Program is the same fee change we noted in our platform trends timeline when Apple reduced commissions for smaller developers. Apple today announced the introduction of the new App…
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App MarketingGame TheoryUI / UX

Best App Marketing strategies in 2020

Who does your app target? To start marketing your app, you ought to define your target audience. Don’t try to reach everyone. Choose a particular group of consumers at which your product is aimed and create their profile. Define such important details as demographics…