App MarketingRetailThe New Enterprise

Apple reduces App Store fees by half

Apple will lower the fees it charges for software developers from 30% to 15% if the developer made less than $1 million in the previous year from In-App-Purchases (IAP) and Paid Apps. Apple today announced the introduction of the new App Store Small Business Program. Effective January 1, 2021, all developers earning less than $1 million from the App Store will pay 15 percent in commission to…
Read more
App MarketingGame TheoryUI / UX

Best App Marketing strategies in 2020

Who does your app target? To start marketing your app, you ought to define your target audience. Don’t try to reach everyone. Choose a particular group of consumers at which your product is aimed and create their profile. Define such important details as demographics…