The New Enterprise

Business advantages with Machine Learning

AI & Machine learning The key difference between AI and other forms of technology, is that AI is probabilistic. It operates more like how humans operates, in terms of how it formulates conclusions. It’s not deterministic like traditional software, where you have formulaic problems that are answered in a deterministic way; If this, then that. AI really relies more on training…
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Misc

Quebec Vaccination Passport can be easily by-passed

Underlabs strongly encourages everyone to get fully vaccinated against Covid-19, and fully support the Quebec Government's initiative of a Vaccination Passport. However, we believe that the verification App was poorly executed. It has come to our attention via MTLBlog…
App MarketingRetailThe New Enterprise

Apple reduces App Store fees by half

Apple will lower the fees it charges for software developers from 30% to 15% if the developer made less than $1 million in the previous year from In-App-Purchases (IAP) and Paid Apps. Apple today announced the introduction of the new App Store Small Business Program. Effective January 1, 2021, all developers earning less than $1 million from the App Store will pay 15 percent in commission to…
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App Development

Emerging Healthcare Mobile Apps in Canada

A lot of industries are lagging behind in significant technological developments these days, and healthcare is no exception. With Increased quality of patient care and improved service, the healthcare industry utilizes all the tools it requires to keep up with the…
App DesignApp Development

It took 11 years from Mobile-First to Mobile-Only

In a cross-platform, cross-device medium — your service may loose a full generation. We’re just entering the mobile-only era now and a lot of brands are not prepared. Where once mobile was a channel amongst many, we’re seeing that in many industries and for particular customers a mobile app might be the only way they communicate with your brand. While smartphones sit at…
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App MarketingGame TheoryUI / UX

Best App Marketing strategies in 2020

Who does your app target? To start marketing your app, you ought to define your target audience. Don’t try to reach everyone. Choose a particular group of consumers at which your product is aimed and create their profile. Define such important details as demographics…
App DevelopmentGame TheoryThe New Enterprise

Launch a stellar App by offering a solution to your targets' first problem

With over a decade of design, build and launch of mobile applications, we are delighted to share our experience in our series ‘ Launch your mobile app ‘ with some of the world’s largest organizations. Here we discuss how important it is to identify the problem of your users before doing anything else. A problems research method is done in order to achieve this absolute stellar…
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